Taking Smart Risks Can Be

Taking Smart Risks Can Be Very Gratifying.

I Got The Idea For Netflix After My Company Was Acquired. I Had A Big Late Fee For Apollo 13. It Was Six Weeks Late And I Owed The Video Store $40. I Had Misplaced The Cassette. It Was All My Fault.

Truly Brilliant Marketing Happens When You Take Something Most People Think Of As A Weakness And Reposition It So People Think Of It As A Strength.

Don't Be Afraid To Change The Model.

I Hate The Photo Shoots. I Hate All That Stuff.