Steve [jobs] Proves That It's

If You Don't Toot Your Own Horn, Don't Complain That There's No Music.

You Have To Start With The Basic Premise That You Need To Know What Your Competition Is Doing.

The World Is A Big Place. There Are Lots Of Smart People In It. Entrepreneurs Are Kidding Themselves If They Think They Have Any Kind Of Monopoly On Knowledge. And, Sure As I'm A Macintosh User, On The Same Day That An Entrepreneur Tells This Lie, The Venture Capitalist Will Have Met With Another Company That's Doing The Same Thing.

The Key To Evangelism Is A Great Product. It Is Easy, Almost Unavoidable, To Catalyze Evangelism For A Great Product. It Is Hard, Almost Impossible, To Catalyze Evangelism For Crap.

Money Is Not The Sole Or Most Powerful Motivation For Many People. A Higher And Tougher Test Is To Look Back And See How You've Made The World A Better Place.