Enchantment Can Be Done With

Coming From The U.s., You Tend To Look At One Homogeneous Market With 350 Million People. But In Europe, Every Country Has Its Own Customs And Laws.

You Say: "i'm A Blue Sky Thinker." Investor Thinks: "you Have No Business Model, And You Don't Know How To Ship."

I Learned How Difficult It Is To Self-publish A Book. It's Complex, It's Confusing, It's Idiosyncratic.

Look Back To The Old Days: People Bought An Ms Dos Machine And Struggled With It For Weeks To Bring It Up To Speed. Then Apple Created Macintosh, Struggled A Bit With It, But Eventually Succeeded. Then It Went Into Other Businesses. If Your Company Truly Wants To Change The World, It Would Make These Problems Go Away For Customers.

Enchantment Can Be Done With Writing But I Think Enchantment Is Basically A Prospective Or An Operating System For Life. That You Can Enchant A Person Who Is Assigning Your Airplane Seat, Your Hotel Room, Your Waiter, Your Waitress.