So Sure, Start With A

As Soon As You Are Willing To Say 'it's Not For You', You're Freed Up To Make Art.

By All Means, Fire The Customers Who Aren't Worth The Time And The Trouble. But Understand That The Moment You Insist The Customer Is Wrong, You've Just Started The Firing Process.

I Have Something To Say. I Know How To Do Something. I’m Doing It. If You Want Me To Do It With You, Raise Your Hand.

If You're A Marketer Who Doesn't Know How To Invent, Design, Influence, Adapt, And Ultimately Discard Products, Then You're No Longer A Marketer. You're Deadwood.

One Way To Think About Running A Successful Business Is To Figure Out What The Least You Can Do Is, And Do That.