So Sure, Start With A

Excellence Isn’t About Meeting The Spec, It’s About Setting The Spec. It Defines What The Consumer Sees As Quality Right This Minute, And Tomorrow, If You’re Good, You’ll Reset That Expectation Again

In Nearly Every Case, Trying To Lead Everyone Results In Leading No One In Particular.

The Best Favors Are Worth Doing For The Doing, Not Because We'll Ever Get Paid Back Appropriately.

Optimism Is The Most Important Human Trait, Because It Allows Us To Evolve Our Ideas, To Improve Our Situation, And To Hope For A Better Tomorrow.

Be Personal. Be Relevant. Be Specific.