Seek Instant Gratification - Or

Invention Requires A Long-term Willingness To Be Misunderstood.

Many Of The Traits That Make Amazon Unusual Are Now Deeply Ingrained In The Culture. In Fact, If I Wanted To Change Them, I Couldn't. The Cultures Are Self-reinforcing, And That's A Good Thing.

We See Our Customers As Invited Guests To A Party, And We Are The Hosts. It's Our Job Every Day To Make Every Important Aspect Of The Customer Experience A Little Bit Better.

I'm Not Prepared To Make Any Multi-decade Commitments.

We Like To Pioneer, We Like To Explore, We Like To Go Down Dark Alleys And See What's On The Other Side.