Real Adventure Is Defined Best

At Patagonia, Making A Profit Is Not The Goal Because The Zen Master Would Say Profits Happen 'when You Do Everything Else Right'.

Doing Risk Sports Had Taught Me Another Important Lesson: Never Exceed Your Limits. You Push The Envelope And You Live For Those Moments When You’re Right On The Edge, But You Don’t Go Over. You Have To Be True To Yourself; You Have To Know Your Strengths And Limitations And Live Within Your Means. The Same Is True For A Business. The Sooner A Company Tries To Be What It Is Not, The Sooner It Tries To ‘have It All,’ The Sooner It Will Die.

Traveling Is My Form Of Self-education.

We Choose To Believe That The Granite Is Alive. If Life Is Movement, Then Rock - With Its Atoms Flying Around Like Stars In Cosmos - Is Alive.

The Hardest Thing In The World Is To Simplify Your Life; It’s So Easy To Make It Complex.