The Hardest Thing In The

How You Climb A Mountain Is More Important Than Reaching The Top

I Live For The Moment. I'm Basically A Buddhist-type Person. I'm Just Here Right Now, And I Don't Think About What's Going To Happen A Hundred Years From Now. I Try To Concentrate On What's Going On Right Now. But I'm Really Trying To Run This Company Like It Is Going To Be Here A Hundred Years From Now. That's What's Important.

At Patagonia, Making A Profit Is Not The Goal Because The Zen Master Would Say Profits Happen 'when You Do Everything Else Right'.

You Have A Whole Life In The Outdoors, You Realize You Have A Sense Of Responsibility To Protect These Wild Places.

The Solution May Be For A Lot Of The World's Problems Is To Turn Around And Take A Forward Step. You Can't Just Keep Trying To Make A Flawed System Work.