Put Your Head Down And

It's Learning Your Craft And Understanding What It Takes To Survive In This Industry. On The Back Of Exposure From Tv To Books To Rachel Ray To Martha Stewart, The Customer's Integrity Is Far Greater Than Every Before. As A Nation, Just Like The U.k., We Don't Complain Enough. The More We Complain In This Country The Better Our Restaurants Will Be.

Focus On Your Customers And Make That Restaurant Synonymous To Where You Are In Terms Of Area.

The Level Of Jealousy And Insecurity In This Industry [restaurant] Is Far Greater Than Ever Before.

Put Your Head Down And Work Hard. Never Wait For Things To Happen, Make Them Happen For Yourself Through Hard Graft And Not Giving Up.

When You're A Chef, You Graze. You Never Get A Chance To Sit Down And Eat. They Don't Actually Sit Down And Eat Before You Cook. So When I Finish Work, The First Thing I'll Do, And Especially When I'm In New York, I'll Go For A Run. And I'll Run 10 Or 15k On My - And I Run To Gain My Appetite.