Pursue The Thing Inside Us

If You Sell What You Do, You're A Vendor. If You Sell Why You Do It, You're A Brand.

During World War Ii, The Pilot Losses Were Staggering. In Some Bombing Raids, As Many As 80% Of The Planes That Left Did Not Return.

A Why Has To Be For Others. It's Something You Give To The World. It's The Reason Your Friends Love You Because This Is The Thing That You Give Them And It Fulfills Them. This Is The Reason Your Clients Love You Or Your Fans Love You Because You Give Them Something. It's Something To Offer, That's What The Why Is.

I'm Interested In The Innovator And The Early Adopter.

Don't Freak Yourself Out By What Other People Have. They Don't Have What You've Got.