Persuasion Is Not A Science

Our Job Is To Sell Our Clients' Merchandise... Not Ourselves. Our Job Is To Kill The Cleverness That Makes Us Shine Instead Of The Product. Our Job Is To Simplify, To Tear Away The Unrelated, To Pluck Out The Weeds That Are Smothering The Product Message.

Our Job Is To Bring The Dead Facts To Life.

A Great Ad Campaign Will Make A Bad Product Fail Faster. It Will Get More People To Know It's Bad.

The Difference Between The Forgettable And The Enduring Is Artistry.

The Heart Of Creativity Is Discipline.