Persistent People Are Able To

Please Stop Waiting For A Map. We Reward Those Who Draw Maps, Not Those Who Follow Them.

Most People With A Big Idea, Great Talent And/or Something To Say Don't Get Lucky At First. Or Second. Or Even Third. It's So Easy To Conclude That If You're Not Lucky, You're Not Good. So Persistence Becomes An Essential Element Of Good, Because Without Persistence, You Never Get A Chance To Get Lucky.

Successful People Are The Ones Who Are Breaking The Rules.

Go For The Edges. Challenge Yourself And Your Team To Describe What Those Edges Are, And Then Test Which Edge Is Most Likely To Deliver The Marketing Results You Seek.

The Essence Of Marketing Today Is To Tell A Story To People Who Want To Hear It, In A Way That Resonates With Them So They Are Likely To Either Respond Or Connect To You, Or Tell Their Friends.