Ideas In Secret Die. They

Ideas That Spread Win.

When We Think Of Design, We Usually Imagine Things That Are Chosen Because They Are Designed. Vases Or Comic Books Or Architecture... It Turns Out, Though, That Most Of What We Make Or Design Is Actually Aimed At A Public That Is There For Something Else. The Design Is Important, But The Design Is Not The Point. Call It "public Design"... Public Design Is For Individuals Who Have To Fill Out Our Tax Form, Interact With Our Website Or Check Into Our Hotel Room Despite The Way It's Designed, Not Because Of It.

It's Not Reckless, Because When We Leap, When We Dive In, When We Begin, Only Begin, We Bring Our True Nature To The Project, We Make It Personal And Urgent. And It's Not Abandon, Not In The Sense That We've Abandoned Our Senses Or Our Responsibility. In Fact, Abandoning The Fear Of Fear That Is Holding Us Back Is The Single Best Way Not To Abandon The Work, The Pure Execution Of The Work. Later, There's Time To Backpedal And Water Down. But Right Now, Reckless Please.

The Joy Of Art Is Particularly Sweet, Though, Because It Carries With It The Threat Of Rejection, Of Failure, And Of Missed Connections. It's Precisely The High-wire Act Of "this Might Not Work" That Makes Original Art Worth Doing.

The Question Isn’t Whether Or Not You Should Wait To Be Picked, The Question Is Whether You Care Enough To Pick Yourself.