People Love To Be Swept

The Seminal Elements Of What Makes A Story Great - Challenge, Struggle, Resolution - Are The Same Whether We're Talking About Story Content For A Movie Such As 'rain Man,' Or Telling A Purposeful Story To Forge New Business Relationships Or Conclude A Fruitful Transaction, Such As Acquiring An Nba Franchise.

Beside Every Great Success Are The Seeds Of Enormous Failure. In Every Failure, There's The Opportunity Seeds Of Great Success. They're Not Miles Apart. So If They're That Close Together, And If You're Really Working, You're Always Gonna Have That Likelihood That Something's Not Going To Work.

My Mom Used To Tell Me Stories At Night, Read Books To Me - And I Read 'em Over And Over And Over Again. And You Know What I Learned From That? I Went Back And Looked At Everything - Why Do I Like Reading The Same Stories Over And Over And Over Again? What, Was I Some Kind Of Nincompoop? No - The Narrative Gave Me Connection With My Mom.

With A Purposeful Story, You Can Change A "wanna Be" To A "gonna Be" To A "be".

A German Shepherd Dog Could Walk In The Office With A Script In His Mouth, And If That Script Was Really Good, They'd Buy The Script.