Our Job Is To Bring

Our Job Is To Bring The Dead Facts To Life.

It May Well Be That Creativity Is The Last Unfair Advantage We're Legally Allowed To Take Over Our Competitors.

Let Us Prove To The World That Good Taste, Good Art, And Good Writing Can Be Good Selling.

Advertising Is Fundamentally Persuasion And Persuasion Happens To Be Not A Science, But An Art.

Nothing Is So Powerful As An Insight Into Human Nature... What Compulsions Drive A Man, What Instincts Dominate His Action. If You Know These Things Abut A Person, You Can Touch Him At The Core Of His Being.