My Parents Really Wanted Me

When I Returned As Ceo In 2008, Starbucks Had Forgotten That Meaningful Innovations Balance An Organization's Heritage With Modern-day Relevance And Market Differentiation, So We Had To Reorient. In One Brainstorming Session, We Visited And Observed Great Retailers, Then Asked Ourselves, 'if Starbucks Did Not Exist, What Type Of Coffee Experience Would We Create?

Who Wants A Dream That's Near-fetched?

I Do Feel, In A Sense, The Rules Of Engagement For Citizenship Has Changed, And We Must Encourage Other People To Speak Up And To Take Action.

One Of The Fundamental Aspects Of Leadership, I Realized More And More, Is The Ability To Instill Confidence In Others When You Yourself Are Feeling Insecure

Whatever You Do, Don't Play It Safe. Don't Do Things The Way They've Always Been Done. Don't Try To Fit The System. If You Do What's Expected Of You, You'll Never Accomplish More Than Others Expect.