Mastery Is Great, But Even

Perception Is All There Is. If The Customer Think He's Right, He's Right.

Design Is So Critical It Should Be On The Agenda Of Every Meeting In Every Single Department.

In Mckinsey's World, All Of Life Is One Of Two Things: Strategy Or Organization.

Success Requires A Persistent Misreading Of The Odds.

Develop A Respect And Reverence For The Principle Of Variation: The Idea That The Message Ain't In The Mean, The Mode Or The Median - It's In The Differences That Occur Throughout A Population.