Perception Is All There Is.

A While Back, I Came Across A Line Attributed To Ibm Founder Thomas Watson. If You Want To Achieve Excellence, He Said, You Can Get There Today. As Of This Second, Quit Doing Less-than-excellent Work.

Don't Let The Vision Be Shot Through With Holes, But Be Damn Sure Some Of Your Best And Brightest Are Shooting At It -- With Bazookas As Well As Sniper's Rifles.

The Principal Reason, Invariably, Most "successful" Giant Companies Rather Quickly Become Also-rans, Or Just Amorphous Blobs On The Competitive Landscape, Is Their Failure To Re-tool In Anything Like A Fundamental Way. In Fact, The Worse Things Get, Typically, The More They Dig In Their Heels And Defend Yesterday's Turf.

I Found Myself Declaiming, Full Flower, For An Hour On The "utmost Importance And Urgency" Of Blogging, Telling Him In No Uncertain Terms That, Especially In A High-end Niche Business, Blogging Is "the Premier Way" To Have "intimate Conversations" With His Clients. Funny Thing, I Believe It!

Be Guided By The Axiom: There Are No Limits To The Ability To Contribute On The Part Of A Properly Selected, Well-trained, Appropriately Supported, And, Above All, Committed Person.