Leaders Must Encourage Their Organizations

Excellence Is A Better Teacher Than Mediocrity. The Lessons Of The Ordinary Are Everywhere. Truly Profound And Original Insights Are To Be Found Only In Studying The Exemplary.

Embrace Error: Create An Atmosphere In Which Prudent Risk Taking Is Strongly Encouraged.

Leaders Should Always Expect The Very Best Of Those Around Them. They Know That People Can Change And Grow.

You Are Your Own Raw Material. When You Know What You Consist Of And What You Want To Make Of It, Then You Can Invent Yourself.

This Is More Than Just Having A Vision. You Can See The Difference In The Often-cited Way In Which Steve Jobs Brought In John Sculley To Take Over Apple. At The Time, Sculley Was Destined To Be The Head Of Pepsico. The Clincher Came When Jobs Asked Him, "how Many More Years Of Your Life Do You Want To Spend Making Colored Water When You Can Have An Opportunity To Come Here And Change The World?"