It's Possible That Your Next

Don't Have Any Meetings About Your Web Strategy. Just Do Stuff. First You Have To Fail, Then You Can Improve.

Measurement Is Fabulous. Unless You're Busy Measuring What's Easy To Measure As Opposed To What's Important

If You Wait Until There Is Another Case Study In Your Industry, You Will Be Too Late!

The Digital Asset That Matters Is Trust. Awareness First, Then Interaction, And Maybe A Habit, But All Three Mean Nothing If They Don't Lead To Permission And Trust. The Privilege Of Connection. Everything Else Is Slippery.

When The Room Brightens When You Walk In, You Matter.