It's Harder To Be Kind

And I Still Buy Books At B&n, Borders And Elliot Bay ... I Probably Shouldn't Admit This. But I Don't Care. I Love Great Bookstores.

Percentage Margins Are Not One Of The Things We Are Seeking To Optimize. It’s The Absolute Dollar Free Cash Flow Per Share That You Want To Maximize, And If You Can Do That By Lowering Margins, We Would Do That. So If You Could Take The Free Cash Flow, That’s Something That Investors Can Spend. Investors Can’t Spend Percentage Margins.

Feel Free To Cover Amazon Any Way You Want. Feel Free To Cover Jeff Bezos Any Way You Want.

We're Building A Unique Global Platform...in The Last 18 Months We Found That Sellers And Partners Are Interested In Complementing Their Online And Offline Businesses With Amazon's Platform

What We Want To Be Is Something Completely New. There Is No Physical Analog For What Amazon.com Is Becoming.