It Takes Confidence And Guts

The Opportunity Is Not In Being Momentarily Popular With The Anonymous Masses. It's In Being Missed When You're Gone, In Doing Work That Matters To The Tribe You Choose.

Are You Copying Others? People Won't Pay Extra For That. You Won't Be Followed For That.

Two Different Things: A Crowd Is A Tribe Without A Leader. A Crowd Is A Tribe Without Communication. Most Organizations Spend Their Time Marketing To The Crowd. Smart Organizations Assemble The Tribe.

If You Can't Sell To 1 In 1000, Why Market To A Million?

One Theory Says That If You Treat People Well, You're More Likely To Encourage Them To Do What You Want, Making All The Effort Pay Off. Do This, Get That. Another One, Which I Prefer, Is That You Might Consider Treating People With Kindness Merely Because You Can. Regardless Of What They Choose To Do In Response, This Is What You Choose To Do. Because You Can.