Playing Safe Is Very Risky.

Strategic Quitting Is The Secret Of Successful Organizations

Now For The First Time, You Can Choose Yourself. You Can Be Responsible For What You Do And How You Do It. You Have To Do The Hard Work Of Finding And Pleasing An Audience.

Organizations Grow When They Persuade A Tiny Cadre To Be Passionate, Not When They Touch Millions With A Mediocre Message

Which Are You?...competen T, Inspiring, Passionate, Obsessed, Provocative, Impatient, Hungry, Driven, Adoring, Inspired, An Artist, A Genius, Someone Who Cares...? With All These Remarkable, Powerful, Important Options Available To Each Of Us, Why Do So Many Of Us Default To Competent?

Our Job As Marketers And Leaders, Is To Create Vibrant Pockets, Not To Hunt For Mass.