Playing Safe Is Very Risky.

The Unhappy Theory Of Business Ethics Is This: You Have A Fiduciary Responsibility To Maximize Profit. Period. To Do Anything Other Than That Is To Cheat Your Investors. And In A Competitive World, You Don't Have Much Wiggle Room Here.

There's A Big Difference Between Not Settling And Not Starting.

If You Take Action, You Will Be Judged. There's No Way Around It. The Alternative, Of Course, Is Much Safer. To Be Ignored. Up To You.

There's No Shortage Of Great Ideas. There's A Shortage Of Execution.

The Purpose Of An Elevator Pitch Is To Describe A Situation Or Solution So Compelling That The Person You're With Wants To Hear More Even After The Elevator Ride Is Over.