If You, My Fellow Copywriters

I Avoid Clients For Whom Advertising Is Only A Marginal Factor In Their Marketing Mix. They Have An Awkward Tendency To Raid Their Advertising Appropriations Whenever They Need Cash For Other Purposes.

No Sale, No Commission. No Commission, No Eat. That Made An Impression On Me.

I Admire People With Gentle Manners Who Treat Other People As Human Beings.

Unless Your Campaign Has A Big Idea, It Will Pass Like A Ship In The Night.

If You Ever Have The Good Fortune To Create A Great Advertising Campaign, You Will Soon See Another Agency Steal It. This Is Irritating, But Don't Let It Worry You; Nobody Has Ever Built A Brand By Imitating Somebody Else's Advertising.