If You Just Enchanted One

You Have To Sit By The Side Of A River A Very Long Time Before A Roast Duck Will Fly Into Your Mouth.

The First Good Reason To Write A Book Is To Add Value To People’s Lives.

Most Venture Capitalists Won't Read A Business Plan Unless The Entrepreneur Is Introduced To Them By A Contact.

"patents Make Our Product Defensible." The Optimal Number Of Times To Use The P Word In A Presentation Is One. Just Once, Say, "we Have Filed Patents For What We Are Doing." Done. The Second Time You Say It, Venture Capitalists Begin To Suspect That You Are Depending Too Much On Patents For Defensibility. The Third Time You Say It, You Are Holding A Sign Above Your Head That Says, "i Am Clueless."

Knowledge Is Great. Competence Is Great. But The Combination Of Both Encourages People To Trust You And Increases Your Powers Of Enchantment. And In This World, The Combination Is A Breath Of Fresh Air.