If You Don't Know What

Quality Is The Result Of A Carefully Constructed Cultural Environment. It Has To Be The Fabric Of The Organization, Not Part Of The Fabric.

Being Convinced One Knows The Whole Story Is The Surest Way To Fail.

When In Doubt, Delete It.

Many Managers Feel, Somewhat Cynically, That People Are Being Paid To Do Their Jobs And That's That. This Attitude Reflects An Insensitivity To People That Is A Trademark Of Many Hockey-style Managers.

The Customer Deserves To Receive Exactly What We Have Promised To Produce - A Clean Room, A Hot Cup Of Coffee, A Nonporous Casing, A Trip To The Moon On Goassamer Wings.