I Realized Relatively Early On

When We Launched If Werantheworld, I Said To My Team, I Want Us To Innovate In Every Aspect Of How We Design And Operate This As A Business Venture, As Much As The Web Platform Itself - Because I Want Us To Design Our Own Startup Around The Working Lives That We Would All Like To Live. Women And Men Alike.

Client Companies And Advertising Agencies Are Old-world-order Places. The Systems And Processes And Structures Come From A Time When You Shot The Tv Commercial, Then You Did The Print Ads, Then You Did Everything Else - Including The Website. Everything Has Changed, But The Systems Haven't.

Anyone Who Has Worked With Me Knows That I Am Extremely Action-oriented. I'm All About Making Things Happen.

My Background Is Advertising: I Moved To New York From London In 1998 To Start Up The U.s. Office Of Ad Agency Bartle Bogle Hegarty.

When I Give Talks Like The One I'm Going To Give At The Changing Advertising Summit, One Of The Points I Often Make To The Audience Is That I'm Not One Of Those Speakers Who Stands In Front Of The Audience And Pontificates - Everything I Talk About I'm Actually Doing Myself. I'm Living It.