Going Back To A Simpler

What They Don't Realize Is That I'm Not In The Business To Make Clothes. I'm Not In The Business To Make More Money For Myself, For Christ's Sake. This Is The Reason Patagonia Exists - To Put Into Action The Recommendations I Read About In Books To Avoid Environmental Collapse. That's The Reason I'm In Business - To Try To Clean Up Our Own Act, And Try To Influence Other Companies To Do The Right Thing, And Try To Influence Our Customers To Do The Right Thing. So We're Not Going To Change.

The Whole Purpose Of An Adventure Is To Gain Some Spiritual Or Emotional Insight. When You Compromise The Process, You Compromise The Gain.

At Patagonia, Making A Profit Is Not The Goal Because The Zen Master Would Say Profits Happen 'when You Do Everything Else Right'.

Traveling Is My Form Of Self-education. Every Stream I Fish Now Is Not As Good As It Used To Be. Traveling Is My Form Of Self-education. Every Stream I Fish Now Is Not As Good As It Used To Be. If You Keep Your Eyes Open As You Travel Around, You Realize We Are Destroying This Planet.

...it's Always Been Difficult For Us To Lead An Examined Life As A Corporation. I've Always Felt Like A Company Has The Responsibility To Not Wait For The Government To Tell It What To Do, Or To Wait For The Consumer To Tell It What To Do, But As Soon As It Finds Out It's Doing Something Wrong, Stop Doing It.