The Whole Purpose Of An

We Grow By Letting The Customer Tell Us. So When The Customer Tells Us That They're Frustrated, That They Just Got Their Catalogue And We're Already Out Of A Product They Wanted, Then It Tells Me That We're Not Making Enough. We Let The Customer Tell Us Instead Of Creating An Artificial Demand For Our Products. Any Time You're Making Products That People Don't Need, You're At The Mercy Of The Economy, You're At The Mercy Of Whatever Is Going On. So We Tried To Avoid That Situation.

There's No Difference Between A Pessimist Who Says, "oh It's Hopeless, So Don't Bother Doing Anything." And An Optimist Who Says, "don't Bother Doing Anything, It's Going To Turn Out Fine Anyways. Either Way, Nothing Happens."

Traveling Is My Form Of Self-education. Every Stream I Fish Now Is Not As Good As It Used To Be. Traveling Is My Form Of Self-education. Every Stream I Fish Now Is Not As Good As It Used To Be. If You Keep Your Eyes Open As You Travel Around, You Realize We Are Destroying This Planet.

The Most Important Thing Is To Get The Fish In Quickly And Leave It In The Water. Forget The Hero Pose.

At Patagonia, Making A Profit Is Not The Goal Because The Zen Master Would Say Profits Happen 'when You Do Everything Else Right'.