Fear For A Linchpin Is

As You've Probably Discovered, Great Work Makes Us Uncomfortable.

Just As We Don't Spend A Lot Of Time Worrying About How All Those Poets Out There Are Going To Monetize Their Poetry, The Same Is True For Most Bloggers.

Go For The Edges. Challenge Yourself And Your Team To Describe What Those Edges Are, And Then Test Which Edge Is Most Likely To Deliver The Marketing Results You Seek.

Say What You Believe And See Who Follows.

Risking The Appearance Of Weakness Takes Strength. And The Market Knows It.