Everything You Are Comes From

We've Done Price Elasticity Studies, And The Answer Is Always That We Should Raise Prices. We Don't Do That, Because We Believe -- And We Have To Take This As An Article Of Faith -- That By Keeping Our Prices Very, Very Low, We Earn Trust With Customers Over Time, And That That Actually Does Maximize Free Cash Flow Over The Long Term.

People Who Are Right Most Of The Time Are People Who Change Their Minds Often

If There’s One Reason We Have Done Better Than Of Our Peers In The Internet Space Over The Last Six Years, It Is Because We Have Focused Like A Laser On Customer Experience.

Maintain A Firm Grasp Of The Obvious At All Times.

When [competitors Are] In The Shower In The Morning, They're Thinking About How They're Going To Get Ahead Of One Of Their Top Competitors. Here In The Shower, We're Thinking About How We Are Going To Invent Something On Behalf Of A Customer.