Am I Going To Regret

A Brand For A Company Is Like A Reputation For A Person. You Earn Reputation By Trying To Do Hard Things Well.

If You Double The Number Of Experiments You Do Per Year You're Going To Double Your Inventiveness.

One Of The Things That I Hope Will Distinguish Amazon.com Is That We Continue To Be A Company That Defies Easy Analogy. This Requires A Lot Of Innovation, And Innovation Requires A Lot Of Random Walk.

I Think If People Read More, That Is A Better World.

The Most Important Single Thing Is To Focus Obsessively On The Customer. Our Goal Is To Be Earth's Most Customer-centric Company.