Everyone Will Think It's Stupid!"

Why Do We Value Leadership, Connection And Grace? Because It's Scarce, And That Scacity Creates Value.

For Most Modern Marketers, Quantity Isn't The Point. What Matters Is To Matter. Lives Changed. Work That Made An Actual Difference. Connection.

And In A World Where We Have Too Many Choices And Too Little Time, The Obvious Thing To Do Is Just Ignore Stuff. And My Parable Here Is, You're Driving Down The Road And You See A Cow, And You Keep Driving 'cause You've Seen Cows Before. Cows Are Invisible. Cows Are Boring. Who's Going To Stop And Pull Over And Say, Oh, Look, A Cow? Nobody.

The Only Path To Amazing Runs Directly Through Not-yet-amazing

The Only Reason To Buy A Paper Book Any Longer Is To Own It And Cherish It And Remember It And Tell A Story About It.