Don't Create For The Masses.

I Think If You're Remarkable, Amazing Or Just Plain Spectacular, You Probably Shouldn't Have A Resume At All.

When You Set Down The Path To Create Art, Whatever Sort Of Art It Is, Understand That The Path Is Neither Short Not Easy. That Means You Must Determine If The Route Is Worth The Effort. If It's Not, Dream Bigger.

We're Going To Spend Our Entire Future Living In Tomorrow-investing Now, When It's Difficult, Is The Single Best Moment.

Playing Safe Is Very Risky.

Go For The Edges. Challenge Yourself And Your Team To Describe What Those Edges Are, And Then Test Which Edge Is Most Likely To Deliver The Marketing Results You Seek.