Doing Deals Doesn't Yield The

Whenever We Have Thanked These Men And Women For What They Have Done For Us, Without Exception They Have Expressed Gratitude For Having The Chance To Help - Because They Grew As They Served.

Watching How Customers Actually Use A Product Provides Much More Reliable Information Than Can Be Gleaned From A Verbal Interview Or A Focus Group.

Questions Are Places In Your Mind Where Answers Fit. If You Haven't Asked The Question, The Answer Has Nowhere To Go. It Hits Your Mind And Bounces Right Off. You Have To Ask The Question - You Have To Want To Know - In Order To Open Up The Space For The Answer To Fit.

The Only Useful Information About The Market Will Be What I Create Through Expeditions Into The Market, Through Testing And Probing, Trial And Error, By Selling Real Products To Real People Who Pay Real Money.

Because These Firms Listened To Their Customers, Invested Aggressively In New Technologies That Would Provide Their Customers More And Better Products Of The Sort They Wanted, And Because They Carefully Studied Market Trends And Systematically Allocated Investment Capital To Innovations That Promised The Best Returns, They Lost Their Positions Of Leadership.