Cynicism Is What Passes For

Over The Past Decades...while Many Businesses Have Pursued What I Call 'business As Usual', I Have Been Part Of A Different, Smaller Business Movement, One That Tried To Put Idealism Back On The Agenda.

Tap The Energy Of The Anarchist And He Will Be The One To Push Your Company Ahead.

I Started The Body Shop In 1976 Simply To Create A Livelihood For Myself And My Two Daughters, While My Husband, Gordon, Was Trekking Across The Americas. I Had No Training Or Experience And My Only Business Acumen Was Gordon's Advice To Take Sales Of £300 A Week. Nobody Talks Of Entrepreneurship As Survival, But That's Exactly What It Is And What Nurtures Creative Thinking.

You Persuade People With Passion, So You've Got To Have A Product Or Service You Feel Emotionally Charged About. Then You Can Tell Stories About It That Will Inspire Others.

It's About Creating A Product Or Service So Good That People Will Pay For It. Now 30 Years On The Body Shop Is A Multi Local Business With Over 2.045 Stores Serving Over 77 Million Customers In 51 Different Markets In 25 Different Languages And Across 12 Time Zones. And I Haven't A Clue How We Got Here!