Common Sense Is That Which

Democracy, As Has Been Said Of Christianity, Has Never Really Been Tried.

Sanely Applied Advertising Could Remake The World.

The Best Mental Effort In The Game Of Business Is Concentrated On The Major Problem Of Securing The Consumer's Dollar Before The Other Fellow Gets It.

For The Individual, As I Can Testify, A Brief Grounding In Semantics, Besides Making Philosophy Unreadable, Makes Unreadable Most Political Speeches, Classical Economic Theory, After-dinner Oratory, Diplomatic Notes, Newspaper Editorials, Treatises On Pedagogics And Education, Expert Financial Comment, Dissertations On Money And Credit, Accounts Of Debates, And Great Thoughts From Great Thinkers In General. You Would Be Surprised At The Amount Of Time This Saves.

Individual Talent Is Too Sporadic And Unpredictable To Be Allowed Any Important Part In The Organization Society. Social Systems Which Endure Are Built On The Average Person Who Can Be Trained To Occupy Any Position Adequately If Not Brilliantly.