By The Summer Of 2012,

It's Very Difficult For Governments To Dominate The Internet Because It's So Difficult To Control. People Want To Be Free. People Want To Hear Multiple Voices. They Want To Make Their Own Decisions. And People Who See Things Will Report Things.

A Lot Of The Google Inventions Came From Engineers Just Screwing Around With Ideas. And Then Management Would See Them, And We'd Say, 'boy, That's Interesting. Let's Add Some More Engineers.'

Google Is More Than A Business. Google Is A Belief System. And We Believe Passionately In The Open Internet Model.

Brands Are The Solution, Not The Problem. Brands Are How You Sort Out The Cesspool. ... Brand Affinity Is Clearly Hard Wired. It Is So Fundamental To Human Existence That It's Not Going Away. It Must Have A Genetic Component.

I Think Of Google As A Set Of Overlapping Things. It's A Consumer Platform, Consumer Phenomenon Of Which Search Is Its Fundamental Activity, But There Are Many Other Things You Can Do Than Search... I Think Of Google As An Advertising Company Who Services The Broader Advertising Industry In The Ways That You Know.