But One Of The Things

Design Is A Word That's Come To Mean So Much That It's Also A Word That Has Come To Mean Nothing.

If Something Is Not Good Enough, Stop Doing It.

Simplicity Is Really Hard.

We Are Really Pleased With Our Revenues But Our Goal Isn't To Make Money. It Sounds A Little Flippant, But It's The Truth. Our Goal And What Makes Us Excited Is To Make Great Products. If We Are Successful People Will Like Them And If We Are Operationally Competent, We Will Make Money.

Making The Solution Seem So Completely Inevitable And Obvious, So Uncontrived And Natural - It's So Hard!