Business Has Only Two Basic

The Single Most Important Thing To Remember About Any Enterprise Is That There Are No Results Inside Its Walls. The Result Of A Business Is A Satisfied Customer.

Few Companies That Installed Computers To Reduce The Employment Of Clerks Have Realized Their Expectations... They Now Need More, And More Expensive Clerks Even Though They Call Them 'operators' Or 'programmers.'

If Something Fails Despite Being Carefully Planned, Carefully Designed, And Conscientiously Executed, That Failure Often Bespeaks Underlying Change And, With It, Opportunity.

Business Has Only Two Basic Functions - Marketing And Innovation.

The Pertinent Question Is Not How To Do Things Right - But How To Find The Right Things To Do, And To Concentrate Resources And Efforts On Them.