Brands Must Become Architects Of

The Most Impactful Way Consumers Can Assert Their Power Is To Become Mindful Shoppers, Giving Their Dollars Only To Socially Responsible Companies. In Today’s World Of Social Media And Smart Phones, This Is Easy To Do.

Some Critics Have Challenged What The Return On Investment Is For Engagement In Social Media. Others Have Complained That The Metrics Don't Exist To Demonstrate Value.

Greed Has Increasingly Become A Virtue Among Wall Street Bankers And Corporate Ceos In The U.s. Nowhere Else In The World Do Ceos Insist On Receiving Compensation As High Compared To What Their Employees Earn.

How Well You Tell Your Story Determines How Well Your Customers Tell Your Story.

The Leverage And Influence Social Media Gives Citizens Are Rapidly Spreading Into The Business World.