Consumers Want A Better World,

Consumers Now Have A Voice. And The Fact That Consumers Can Be Creators, Producers And Distributors Means They Can Push Back Against Brands To Punish Them For Their Socially Irresponsible Behavior Or Reward Them For Their Responsible Behavior.

There Is A Growing Awareness Among Brands That In Order To Participate In Conversations That Are Taking Place Across Social Networks, They Must Join These Discussions On The Basis Of Something That Is Meaningful To Their Customers.

Too Many Brands Treat Social Media As A One Way, Broadcast Channel, Rather Than A Two-way Dialogue Through Which Emotional Storytelling Can Be Transferred.

Often Motivated By A Desire To Maintain The Existing Status Quo, Sloth Almost Cost The U.s. Its Auto Industry, As It Refused For Decades To Build Fuel-efficient Cars To Compete With Japanese, Korean And European Imports.

As A Speaker, Business Leader Or Marketer Of Any Type, The Onus Is Now On Each Of Us To Become Equally Capable Of Communicating Very Personally With A Seemingly Endless Number Of People Connected By Social Technologies.