Better To Have Bad News

Our Educational System Is Not Preparing People For The 21st Century. Failure Is An Essential Part Of Entrepreneurship. If You Work Hard, You Can Get An 'a' Pretty Much Guaranteed, But In Entrepreneurship, That's Not How It Works.

If We Stopped Wasting People's Time, What Would They Do With It?

Because Startups Often Accidentally Build Something Nobody Wants, It Doesn’t Matter Much If They Do It On Time And On Budget. The Goal Of A Startup Is To Figure Out The Right Thing To Build - The Thing Customers Want And Will Pay For - As Quickly As Possible.

Learning Is The Essential Unit Of Progress For Startups.

We Must Learn What Customers Really Want, Not What They Say They Want Or What We Think They Should Want.