Believe That Giving Up Is

Facts Are Irrelevant. What Matters Is What The Consumer Believes.

You Can Listen To What People Say, Sure. But You Will Be Far More Effective If You Listen To What People Do.

Human Nature Is To Need A Map. If You’re Brave Enough To Draw One, People Will Follow.

Here's The Thing: The Book That Will Most Change Your Life Is The Book You Write.

Market-driven Design Builds The Success Of The Product's Marketing Into The Product Itself.