Here's The Thing: The Book

Marketing Is No Longer About The Stuff That You Male, But About The Stories You Tell.

If The Game Is Designed For You To Lose, Don't Play That Game. Play A Different One.

Faith In Yourself, In Your Friends, In Your Colleagues And Most Of All, Faith In Your Ability To Impact Our Future Is The Best Strategy I Know.

Everyone Has A Comfort Zone. Worth Considering: How Hard (and How Often) Are You Willing To Work To Get Out Of It? You Can Turn That Into A Habit If You Choose.

Attention Is A Bit Like Real Estate, In That They're Not Making Any More Of It. Unlike Real Estate, Though, It Keeps Going Up In Value.