A Real Capitalist Knows That

I'm The Company Philosopher And The Burr In The Saddle. I'm The One Who Says We Need To Try Harder, Improve The Quality Of Our Products, Become A Part Of The Political Process, Help Elect People Who Are Good For The Environment.

When I Die And Go To Hell, The Devil Is Going To Make Me The Marketing Director For A Cola Company. I’ll Be In Charge Of Trying To Sell A Product That No One Needs, Is Identical To Its Competition, And Can’t Be Sold On Its Merits. I’d Be Competing Head-on In The Cola Wars, On Price, Distribution, Advertising, And Promotion, Which Would Indeed Be Hell For Me. Remember, I’m The Kid Who Couldn’t Play Competitive Games. I’d Much Rather Design And Sell Products So Good And Unique That They Have No Competition.

I Think Risk Is Important. I Don't Care If It's A Great Financial Risk Or A Physical Risk. You Only Get Out Of Something What You Put Into It And The Fact That You Are Willing To Risk Something Means That You Are Going To Get A Lot More Out Of It.

Surfing And Climbing Are Both Useless Sports. You Get To Be Conquistadors Of The Useless. You Climb To The Summit And There Is Nothing There. And You Could Hike To The Top From Another Direction. How You Get There Is The Important Part. It's The Same With Surfing.

Hiring People With Diverse Backgrounds Brings In A Flexibility Of Thought And Openness To New Ways Of Doing Things, As Opposed To Hiring Clones From Business Schools Who Have Been Taught A Codified Way Of Doing Business.