A Company Shouldn't Get Addicted

Good Ideas Will Always Get Funded, So That's Not Going To Be A Problem. But You Will See That It Will Be Harder And Harder For Bad Ideas To Get Funded.

There Are Two Ways To Extend A Business. Take Inventory Of What You're Good At And Extend Out From Your Skills. Or Determine What Your Customers Need And Work Backward, Even If It Requires Learning New Skills. Kindle Is An Example Of Working Backward.

I'm Going To Go Do This Crazy Thing. I'm Going To Start This Company Selling Books Online.

If You're Competitor-focused, You Have To Wait Until There Is A Competitor Doing Something. Being Customer-focused Allows You To Be More Pioneering.

There Is No Map, And Charting A Path Ahead Will Not Be Easy. We Will Need To Invent, Which Means We Will Need To Experiment.