Regardless Of The Moral Issue,

I Have Learned That Trying To Guess What The Boss Or The Client Wants Is The Most Debilitating Of All Influences In The Creation Of Good Advertising.

Rarely Have I Seen Any Really Great Advertising Created Without A Certain Amount Of Confusion, Throw-aways, Bent Noses, Irritation And Downright Cursedness.

A Company In Which Anyone Is Afraid To Speak Up, To Differ, To Be Daring And Original, Is Closing The Coffin Door On Itself.

I Regard A Great Ad As The Most Beautiful Thing In The World.

If You Are Writing About Baloney, Don't Try And Make It Cornish Hen, Because That's The Worst Kind Of Baloney There Is. Just Make It Darn Good Baloney.