You Get To Keep Making

So Sure, Start With A Slogan. But Don't Bother Wasting Any Time On It If You're Merely Going For Catchy. Aim For True Instead.

As Soon As We Associate Reading With A Test, We've Missed The Point.

Marketers Want To Get Their Messages In Front Of You. They Must Get Their Messages In Front Of You, Just To Survive. The Only Problem Is-do You Really Want More Marketing Messages?

You Have To Find A Group That Really Desperately Cares About What It Is You Have To Say. Talk To Them. They Have Something I Call Otaku. It's A Great Japanese Word. It Describes The Desire Of Someone Who's Obsessed To, Say, Drive Across Tokyo To Try A New Ramen Noodle Place 'cause That's What They Do, They Get Obsessed With It.

Measurement Is Fabulous. Unless You're Busy Measuring What's Easy To Measure As Opposed To What's Important