You Dont Need To Convince

The Reason Business Writing Is Horrible Is That People Are Afraid. Afraid To Say What They Mean, Because They Might Be Criticized For It. Afraid To Be Misunderstood, To Be Accused Of Saying What They Didn't Mean, Because They Might Be Criticized For It.

If It Were Any Other Way, It Would Be Easy. And If It Were Any Other Way, Everyone Would Do It And Your Work Would Ultimately Be Devalued. The Yin And Yang Are Clear: Without People Pushing Against Your Quest To Do Something Worth Talking About, It's Unlikely It Would Be Worth The Journey. Persist.

The Object Isn't To Be Perfect. The Goal Isn't To Hold Back Until You've Created Something Beyond Reproach. I Believe The Opposite Is True. Our Birthright Is To Fail And To Fail Often, But To Fail In Search Of Something Bigger Than We Can Imagine. To Do Anything Else Is To Waste It All.

Stop Trying To Find The Formula That Will Instantly Make Your Idea Into A Winner. Instead Of Being Scientists, The Best Marketers Are Artists. They Realize That Whatever Is Being Sold Is Being Purchased, Because It Creates An Emotional Want, Not Because It Fills A Simple Need.

The Edge Is A Great Place To Be. Inside The Box Is Too Dark. Outside The Box, There's No Leverage. But On The Edge Of The Box, You Can Get Things Done!