You Can't Shrink Your Way

If You Don't Know How It Works, Find Out. If You're Not Sure If It Will Work, Try It. If It Doesn't Make Sense, Play With It Until It Does. If It's Not Broken, Break It. If It Might Not Be True, Find Out.

If You Do A Job Where Someone Tells You Exactly What To Do, They Will Find Someone Cheaper Than You To Do It. And Yet Our Schools Are Churning Out Kids Who Are Stuck Looking For Jobs Where The Boss Tells Them Exactly What To Do.

No One Can Force You To Stand Up, Speak Up And Make A Difference. But If You Back Off And Play Along, Please Understand That Whatever Happens Happened, At Least In Part, Because You Acquiesced.

The Conversation Is Happening About Your Brand Whether You're A Part Of It Or Not.

We Live In A Vague World. And It Gets Vaguer All The Time. In This Environment, The Power Of The Specific, Measurable And Useful Promise Made And Kept Is Difficult To Overstate.